Starting in France, the startup is targeting specific types of retailer, including flower shops and fast food outlets. This mobile app acts as a loyalty platform for local businesses, helping them reward regular customers with points and special offers.Ī QR code on a shop’s receipt is scanned using the Bipsly app, adding the customer to that store’s reward programme. The most energetic pitch of the day came from the duo behind Bipsly. Once complete, users pay a fee (starting at under £500) for the app to be compiled and uploaded to the App Store. Ad Avengers makes money from commission on these deals.Īiming at SMEs and individuals who want to build their own mobile apps, AppShed aims above existing template-based solutions with a browser-based tool that allows non-technical people to build professional-looking apps.Ĭurrently supporting iOS, with other platforms to follow, AppShed provides a step-by-step wizard with options to add features like galleries, Google maps and YouTube videos via a modular approach. The service allows advertisers to build briefs and locate creatives who can fulfil them. CEO Farhan Lalji, who formerly worked in digital marketing at Yahoo, says that his company’s aim is to make the process “suck less” by providing a platform that claims to combine the simplicity of Google AdWords with the flexibility that ad agencies can offer. Ad Avengers is a startup that believes that online advertising stands at only 13% of the overall ad market because it’s currently too complicated, inefficient and fragmented.
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